基于Aptina ASX340的倒车影像系统设计与实现

为了避免倒车过程中因视觉盲区可能出现的安全隐患问题[1][2],文章采用飞思卡尔单片机做主机,Aptina图像传感器ASX340[3]做从机,利用ASX340内部的OVERLAY位图叠加系统,设计了一种能够将倒车过程中实时的车辆尾部的影像,距离障碍物的安全距离,倒车轨迹路径等信息提供驾驶员倒车影像系统[9][10]。使用HYRes3_1、Imatest软件[4]测量了影像图像质量的主要因素。测量结果表明成像质量能够满足目前车厂的要求。     

企业形象设计的核心问题与实施步骤

近年来,国内大多数企业经历了低端的价格竞争、公关及服务大战,竞争的战略开始趋于理性,慢慢出现了高层次的竞争手段和方式,那就是企业形象竞争。就目前来说,我国的CIS理论和实践还不是很成熟,尚处在引进、启蒙、实验和探索阶段。在导入过程中存在着各种问题和误区。本文在充分认识和理解CIS战略核心内容的同时,就如何有步骤、科学的导入CIS战略作了初步的探讨。     

探究生鲜人工智能秤的发展状况与趋势

为解决农贸市场、菜市场、超市的销售果蔬、肉类等生鲜的称重、计价、封袋流程复杂、耗时长、精确度不高和结账方式的问题。通过大量查阅和深究国内外的智能电子秤资料,分析和在总结了当前国内外的智能电子秤发展状况与趋势,包括图像识别技术、红外线检测技术和指纹快速结账技术,论述了智能电子秤发展的主要因素与发展趋势,可为智能电子秤科学研究和企业发展提供借鉴。     

Could virtual reality effectively market slow travel in a heritage destination?

A recent trend in tourism research involves the application of high technology in marketing practices such as virtual reality (VR), cell phone apps, and new media. Among these, VR is the most novel. In 2016, Discovery Travel created TRVLR, which includes all seven continents. Even earlier, specific tourist destinations were providing VR content about their respective locales. These venues expose potential tourists to tourist locations by immersing them in a visceral, 360-degree storytelling setting. However, while VR has gradually grown in popularity in the tourism industry, the marketing effects have been infrequently studied by academia. This research asked participants to view a VR presentation of a famous 700-year-old Chinese painting, and investigated viewers' nostalgia and ST travel intentions. Information was collected from 308 samples at certain popular tourist destinations around Fuzhou in the Fujian Province of China, and Taipei and Taoyuan in Taiwan. Structural equation modeling was then used to analyze the collected data and test the hypotheses. The findings indicate that VR is a very useful tool for encouraging respondents to travel to Jinan in a slower and more intensely observational manner, significantly arousing their sense of nostalgia and leading to a strong intention to ST to Jinan. This research provides important insights into how this new technology might function as a tool for marketing Jinan, a tier-two but historically important destination in China. The implications of these findings are important to understanding the associations for potential tourists among VR use, destination marketing, and travel intention, particularly when the object city is relatively unknown.     

In the Bear’s Shadow? Russia’s International Image and Its Influence on Investments of Russian Companies in Post-Socialist Europe

The paper examines Russia’s international image and its influence on investment by Russian companies in post-socialist Europe. Findings are based on the cases of Gazprom’s South Stream Pipeline project, and Sberbank’s acquisition of Volksbank’s Central and Eastern European assets in Hungary and Serbia. The paper demonstrates that international positions and economic interests of two countries determinate decisions regarding investments of Russian companies, while Russia’s image to some extent accelerates these decisions in Serbia. The paper is based on the results of interviews with representatives of business communities conducted in Hungary and Serbia in 2012–2017, professional reports, and official documents.     

Preference for a career in retailing: a question of personality

Drawing on previous findings from the field of brand personality research and employer branding, this paper aims to explore the symbolic attributes of the retail industry image in South Africa and to identify those personality traits that distinguish preferred industries from the retail industry. The research provides a contemporary overview of the current image of the retail industry in South Africa from the perspective of young university students and allows retailers to strengthen their joint communication effort accordingly. Therefore, a quantitative survey study with 1426 participants from five South African universities was conducted. Participants assessed personality characteristics of the retail industry as well as their most preferred industry. The main results suggest that retail and non-retail students hold different personality perceptions of the retail industry and that prior retail involvement accounts for this difference to some extent. Moreover, the analysis shows that retailing performs significantly worse on those personality attributes that are of major importance for future job seekers. Additionally, the study identifies those attributes that exert a strong effect on students’ preferences for the retail industry. The findings provide useful communication themes for educational institutions, retail companies, and industry associations in order to foster positive personality perceptions associated with the retail industry.     

Turning green subsidies into sustainability: How green process innovation improves firms' green image

Green process innovation has been seen as a key strategy for manufacturing firms to pursue sustainable development. Yet, how to help manufacturing firms eliminate bottlenecks when implementing green process innovation remains poorly understood. To address this issue, the current study, which is anchored in the government incentive perspective, examines the drivers, contingent conditions, and consequences of green process innovation by using the panel data of manufacturing‐listed firms in China from 2013 to 2017. The results present valuable findings: (a) green subsidies are positively related to two dimensions of green process innovation, namely, cleaner production technology and end‐of‐pipe technology; (b) both cleaner production technology and end‐of‐pipe technology are positively related to firms' green image; (c) a firm's cleaner production technology mediates the relationship between green subsidies and its green image; and (d) higher absorptive capacity strengthens the indirect effect of green subsidies on a firm's green image via cleaner production technology. Our results provide meaningful theoretical and practical implications by revealing the benefits of green subsidies through green process innovation by leveraging levels of absorptive capacity.     

Exploring the green image of airlines: Passenger perceptions and airline choice

During the last few years there has been an increasing trend for companies to market their products or services as green or environmentally friendly as part of their corporate social responsibility. Few studies have analyzed the effects of this recent focus on the environment and its impact on airline passengers. Therefore, we examine passengers' general attitudes towards the green image of different airlines, perceived differences in eco-friendliness among these airlines, and effects on airline choice during booking. We also investigate how passengers' recent experiences with an airline affect perceived eco-friendliness of that airline. In addition we compare passenger ratings of airline eco-friendliness to those published by independent 3rd parties. Our findings show that the green image of airlines does influence airline choice during booking. We observed a passenger willingness to pay extra for a green image, however, not as much as their willingness to pay extra for amenities, such as additional legroom.     

Eco-positioning of airlines: Perception versus actual performance

To date there has been little research in air transport into the eco-positioning of airlines, that is, their environmental image relative to other airlines and how actual environmental performance relates to this eco-positioning. This paper identifies the environmental perceptions that passengers hold of twelve airlines and relates these perceptions to airlines' actual environmental performance, using load factors, aircraft age and the atmosfair Airline index as proxies for environmental performance. Based on a survey of over 600 passengers at Liverpool John Lennon Airport, the research analyses air travellers' perception of airlines from an environmental perspective. The results show that while there are significant differences in people's environmental perception of airlines, the eco-positioning of the airlines is not correlated to their actual environmental performance. The results support previous research findings in other industries that in many cases actual performance is less important than communicating environmental messages to the public in creating a superior eco-positioning.     

技术生命周期视域下领域介入方向与时机研究——以图像处理技术领域为例

从专利文献数据出发，以Logistic曲线模型为研究方法，实证分析图像处理领域的整体技术发展及分支技术生命周期进程。研究发现，图像分割、图像识别技术方向及生物识别应用领域处于成长期，图像增强、图像去噪、图像重建、图像融合技术方向处于技术成熟期，而图像复原、图像编码技术及通信、医疗、交通、工业及遥感应用领域已经进入技术饱和期。结合图像处理领域分支技术方向及技术生命周期进展，可为相关创新主体介入领域的方向及时机提供参考信息。